Saudi AI firm to sponsor Al-Ahli football club
- The partnership between the newly-promoted club and the company will run over 3 years
RIYADH: Al-Ahli Saudi Football Club and the Saudi Company for Artificial Intelligence, a wholly owned subsidiary of the Public Investment Fund, have announced a new three-year strategic partnership.
The agreement, extending until the 2025-2026 season, was signed by Tarek Khalifah, acting CEO of Al-Ahli Club Investment Co., and Abdulaziz Al-Muammar, COO of the PIF-owned SCAI.
“Our mutual agreement will open up new avenues for success and the scaling of Saudi Arabia’s sports sectors,” said Khalifah. “Furthermore, it will strengthen SCAI’s position as a leading artificial intelligence company and play a key role in the sports sector’s local and global development.”
Khalifah said the collaboration would enhance Al-Ahli’s connections with other sectors, and is in line with the Kingdom’s efforts to develop local talent and enhance the experience of the club’s fans.
Al-Muammar said: “The collaboration between SCAI and Al-Ahli Club affirms our commitment to promoting innovation in the sports sector in line with the Kingdom’s Vision 2030. We at SCAI seek to leverage AI and modern technologies to create value across various sectors, helping our partners achieve their goals in addition to enhancing the well-being and quality of life of individuals throughout Saudi Arabia.”
The SCAI is dedicated to promoting AI applications and providing solutions to address domestic and worldwide challenges, he said.
