Abu Dhabi crown prince launches new vision for Abu Dhabi Media

• Strategy underlines key role of media for emirate’s development, Sheikh Khaled said
• Event unveils new network, multilingual channels, and children’s content

LONDON: Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council Sheikh Khaled bin Mohammed has unveiled a new media strategy for the emirate.

During a launch ceremony held on Tuesday at Abu Dhabi National Theatre, Sheikh Khaled announced the launch of Aletihad News Centre, a new unified media center to provide coverage of local, regional and global developments.

The network will provide round-the-clock news bulletins across finance, business, economic affairs, sports and more, in a variety of languages.

Newspaper Aletihad and magazine Zahrat Al Khaleej will also be redesigned and offered in both English and Arabic, with the magazine focusing on showcasing the successes of women in the UAE and the Arab world.

The strategy also emphasizes the importance of producing rich, diverse and impactful children’s content, in both Arabic and English, for Majid magazine and Majid Kids TV.

Sheikh Khaled said that the new strategy is designed to enhance the landscape of public media, as well as develop engaging educational and informative content tailored to all segments of the community based on Emirati values.

The goal is to accelerate the growth of the knowledge economy across all media platforms, including broadcast, digital, and print, he explained.

At the event, which was also attended by Sheikh Zayed bin Hamdan bin Zayed Al-Nahyan, chairman of the National Media Office, Sheikh Khaled emphasized the UAE leadership’s commitment to the media sector and its role in supporting the country’s progress and prosperity over the past 50 years.