MDLBEAST provides soundtrack to Esports World Cup 2024 in Riyadh.

Saudi music entertainment company MDLBEAST is staging a series of performances by international artists to coincicide with the Esports World Cup 2024. 
AFT_r music shows will take place weekly over seven weeks until Aug. 15 at Boulevard Riyadh City.
The opening event featured performers such as Aly Fathallah, singer and producer Ckay, DJ Nooriyah, and rapper ElGrandeToto.
American rappers Wiz Khalifa, Gunna, G-Eazy, Don Toliver, and Jack Harlow will be among artists performing in coming weeks.
The lineup also features international DJs such as DJ Snake, R3HAB, and Sebastian Ingrosso.
“The launch of AFT_r shows with the supporting events of EWC, the largest event of its kind in the world, provides local audiences and visitors with an outstanding musical entertainment experience during this global event, strengthening the Kingdom’s regional and global position in esports, and music entertainment,” MDLBEAST CEO Ramadan Alharatani said.
The EWC tournament features a cross-game structure that pits the world’s top esports teams and athletes against one another for the competition’s largest-ever prize pool.