Zain and Ministry of Interior Launch Awareness TVC Ahead of New Traffic Law Implementation
KUWAIT CITY, April 15, 2025 — Telecommunications giant Zain has teamed up with Kuwait’s Ministry of Interior to launch a new television production aimed at raising public recognition on traffic safety. The initiative coincides with the 38th Unified GCC Traffic Week and precedes the rollout of Kuwait’s amended traffic regulation, as a way to come into impact on April 22, 2025.
The marketing campaign, titled “Salute to the Police Officer,” serves as both a tribute to the nation’s traffic enforcers and a public education tool. It changed into unveiled during the opening ceremony of the GCC Traffic Week and its accompanying exhibition, held at Waldorf Astoria Hotel and The Avenues Mall, under the patronage of Lieutenant General Sheikh Salem Al-Nawaf, Undersecretary of the Ministry of Interior.
Strategic Partnership for Public Safety
The launch event introduced together senior officers from Kuwait’s protection and traffic departments, including Major General Yousef Al-Khadda, Assistant Undersecretary for Traffic and Operations Affairs, and Waleed Al-Khashti, Zain Kuwait’s Chief Corporate Affairs and Relations Officer. Also in attendance have been representatives of partner organization and sponsors involved in the campaign.
The collaboration reflects the long-standing partnership among Zain and the Ministry of Interior. Over the years, the 2 entities have worked closely on initiatives designed to raise public awareness about road safety, emergency reaction, and law enforcement.
“This marketing campaign is part of our strategic approach to instructing all members of society about the importance of traffic laws and safe driving practices,” said Al-Khashti. “Zain remains devoted to supporting the national agenda through initiatives that protect lives and foster a cultural responsibility on the roads.”
A Creative Campaign Targeting Future Generations
The television production “Salute to the Police Officer” is designed to engage a wide demographic, particularly young children and future road users. Through a series of interactive and heartfelt scenes offering Kuwaiti children, the manufacturing honors the work of traffic police and highlights the importance of respecting road laws.
Produced by Joy Productions, the TVC functions lyrics with the Ahmed Al-Sharqawi and music by Abdullah Al-Shatti, blending enjoyment with meaningful messaging. While the children express admiration for law enforcement, essential amendments to the traffic law are displayed on-display screen for adult viewersx.
By combining emotional storytelling with informative content, the campaign ensures its message resonates with all contributors of the family—encouraging both behavioral exchange and felony compliance.
Spotlight on New Traffic Law Amendments
With the new traffic law set to be enforced starts April 22, the television campaign and accompanying exhibition aim to prepare the public for upcoming modifications. Key amendments cognizance on enhancing road safety, enforcing stricter penalties for violations, and addressing modern challenges including mobile phone usage while riding—the theme of this year’s Traffic Week: “Driving Without a Phone.”
At the exhibition venues, families and visitors were introduced to the new regulation through creative display and interactive sports. Parents had been in particular targeted with messaging about the risks of distracted driving, whilst kids children with educational games and simulations that reinforced safe using behavior.
Promoting a Culture of Compliance
The 38th Unified GCC Traffic Week is a local initiative to promote visitors focus and embed secure riding behavior throughout Gulf Cooperation Council (GCC) nations. It offers an vital platform for each public and personal institutions to collaborate in addressing traffic-related challenges.
In this context, Zain’s participation underscores its broader corporate social responsibility goals. As one of Kuwait’s main financial entities, the corporation regularly aligns its initiatives with national development strategies in social, monetary, and security domain.
“Through campaigns like this, we hope to reduce traffic incidents, shop lives, and build a more disciplined and safety-aware using culture,” delivered Al-Khashti. “We are proud to be some of the first agencies to assist the Ministry of Interior in this vital initiative.”
Looking Ahead
As Kuwait prepares to implement its revised traffic law, public-private collaborations just like the Zain-MOI initiative play a vital role in making sure widespread awareness and acceptance. By attractive the network through education, creativity, and respect for authority, the campaign targets to leave a long-lasting impact on how citizens view road protection.
With sturdy backing from safety leaders and enthusiastic guide from the general public, “Salute to the Police Officer” units the tone for a safer and more responsible driving tradition in Kuwait and the wider GCC location.
